The Virtual Supermarket: an innovative research tool to study food purchasing behaviour

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Download and Installation of the software

The application can be obtained via an URL (see below) and the installation consists of unpacking a compressed file at the desired location. The application is available for both MS Windows (Windows 2000+) and Mac (OS10+) and is built to accommodate a wide range of computer arrangements, by allowing the user to choose different screen sizes and graphical quality.

The application can be downloaded for:


For further instructions, see Instructions.