Opportunity: BIOTECHNOLOGY Marketing Manager--Mass.

Jeff Moore • April 7, 2003
Opportunity: BIOTECHNOLOGY Marketing Manager--Mass.
Biotechnology Industry Marketing Manager

This individual will identify, develop and drive the strategic and tactical actions to leverage the MathWorks established position in the biotechnology, pharmaceutical and medical industries (?BPM?), globally, for the entire MathWorks product line. As part of the worldwide marketing organization, the objectives of this role include ensuring that The MathWorks expands its position within the BPM segment by supporting the sales organization in its growth objectives and providing a focal point for coordinating the requirements of global BPM customers. This will require a deep understanding of the relevant MathWorks products and services and the way in which they can be deployed to address the needs of the research and development community within the biotech, pharm and medical industries. Requires strong capability to work effectively with the sales organization.

Key responsibilities include:
· In collaboration with the Sales and Development organizations,
develop, implement and support the overall global BPM marketing plan;
· Provide in-depth domain expertise for the BPM industries and its
subsidiary segments;
· Working closely with Development, product manage the new industry

specific products that the MathWorks offers;

· Identify new market opportunities for our existing products;
· Be the global BPM industry advocate and spokesperson;
· Work with Development to define new BPM industry product opportunities;
· Contribute to the development of our services model by identifying
repeatable support, training and consulting offerings that help
leverage product opportunities;
· Understand and explain BPM market research, business drivers and key
industry trends;
· Measure product and pricing effectiveness in the BPM industry, develop
plans to enhance penetration/growth;
· Work with complementary product and service suppliers to leverage their
market position and extend the breadth of our offering;
· Gathering and communicating customer requirements and building the BPM
community worldwide through various mean;
· Own and drive global resources for BPM such as the BPM Industry
Backgrounder, Sales Kits, internal and external industry web sites, etc.

Identification and implementation of a full range of marketing communications activities related to the BPM industries such as:
· Seminars;
· Collateral & Sales Support material related to BPM (user/reference
stories in particular);
· Articles and Press relations;
· Advertising and Direct Mail as appropriate;
· Conferences & Tradeshows.

The primary customer for this role is the global sales force. Sales-related responsibilities include:
· Drive the strategy to become a key player in the biotechnology and
pharmaceutical industries. This includes
o acting as a catalyst for local Sales and AE efforts;
o coordinating and working to deploy global resources as the industry
expands;
o Ensuring connection and alignment with corporate programs.
· Develop, coordinate and implement highly leveraged marketing and sales
programs;
· Work closely with sales teams and sales reps in support of sales
opportunities, e.g., creating and executing standard major account
presentations;
· Provide ad-hoc competitive support for BPM accounts.

Requirements: A technical/scientific degree in a field relevant to MATLAB or Simulink use, preferably in biochemical sciences or biochemical engineering. A background (8 years+) in the biotech or pharmaceutical industry is required. MBA or equivalent experience preferred.

Contact:
Jeff Moore ? jmoore[at]mathworks.com 508-647-7569

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