[Next-Generation Sequencing Book]
  • [Photo] Nadine Hellwig • July 30, 2008

    BACKGROUND

    The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, http://www.nielsen.com.

    Nielsen Analytic Consulting is a leading provider of marketing insights for consumer packaged goods, suppliers and retailers. We bring together experts in statistical methodology with state-of-the-art analytical techniques and leading edge applications. Nielsen Analytic Consulting acts as a strategic business partner and delivers high-value solutions to improve each client's profitability and maximize its return on investment.

    Nielsen Analytic Consulting is a leading provider of marketing insights for consumer industries. The individuals who make this happen are highly talented, highly motivated, and use their unique skills sets in a fast-paced dynamic environment to provide real-time results for their clients. We have a team-oriented, casual environment which fosters cooperation and knowledge sharing. Our clients include Fortune 500 companies with businesses in North America, Europe, Asia and Latin America. To learn more about Nielsen Analytic Consulting and The Nielsen Company, please visit http://www.nielsen.com.

    RESPONSIBILITIES

    We are seeking talented, high-energy candidates for Project Analyst opportunities in our Cincinnati, OH offices. The Analyst is responsible for using quantitative methods to assess the impact of marketing vehicles (pricing, promotion, TV & print advertising, coupons, etc.) via Marketing Mix Modeling. Analysts will work closely with managers on all aspects of project work including preparation of data (internal and syndicated sources), model development (including multivariate, time-series regression using SPSS), interpretation of model results, and building client presentations.

    Key responsibilities:
    • Create and transform variables for input into models
    • Prepare non-standard data sources
    • Specify Multivariate Models including OLS Regression using SPSS
    • Interpret findings and draw conclusions from model results
    • Compute Return on Investment and other key metrics
    • Build client presentations
    • Simulate what-if scenarios and volume forecasts
    • Client service responsibilities as industry knowledge is developed
    • Develop a solid understanding of the consumer packaged goods industry

    REQUIREMENTS

    • Possess understanding of statistics, especially in areas of multiple-linear regression
    • Understand conceptual & practical marketing and business operations
    • Enthusiasm for learning the practical application of statistical analysis to address business issues
    • Detail oriented with excellent analytical and problem-solving skills
    • Strong communication skills
    • Must be able to effectively manage time and a variety of responsibilities
    • MS Office proficiency required. SPSS / SAS skills preferred
    • Bachelor's degree or equivalent experience, preferably in Marketing, Economics, Statistics, Industrial Engineering / Operations Research, Quantitative Psychology or Sociology (Advanced degree in related field preferred)
    • 0-2 years of marketing research experience (preferably on suppliers' side)

    SALARY & COMPENSATION

    We offer dynamic careers that give you the opportunity to contribute and the room to grow. You can create a wide career path across all of our businesses. Nielsen promotes and enforces a policy of Equal Employment Opportunity (EEO) for all individuals.

    HOW TO APPLY

    Please copy / paste URL link
    http://www.jobtarget.com/c/jobclick.cfm?site=3957&job=4643098

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