[Next-Generation Sequencing Book]
  • [Photo] Gary Van Domselaar • May 28, 2000
    "The Dutch marketing firm Senta has secured the first EU-wide trademark for a fragrance and registered the 'smell of fresh cut grass'....Senta first applied to the Office for Harmonisation in the Internal Market for permission to register rights to a smell in 1998, but the application was rejected. Yesterday the verdict overturned. 'Everybody said it wouldn't work, now they are amazed,' said Deseree Stryk of Senta....The body governing British trademarks has already granted exclusive rights over two smells - the whiff of beer on dart flights and the scent of roses on tyres. America and other individual European countries have also granted smells trademark status, and lawyers are now hoping for more EU-wide registrations."

    Full story at The Times (UK):
    http://www.the-times.co.uk/news/pages/tim/2000/05/25/timfgneur01005.html

    Submitted by J.W. Bizzaro. Reference by Slashdot.com.

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